![]() How clients view you is everything, and consistency is key! Brand management is something you need to take seriously from day one and throughout the life of your event, venue or service.Īll initiatives, events and marketing campaigns should align with your overall mission and vision. ![]() 4 out 5 consumers will reverse their decision based on reviews they read online. Before buying, about 61% of consumers conduct some research online and 43% of those read online reviews and opinions. About 72% of people say that the reputation of a company or product can impact their decision to buy or not to buy. When it comes to your company’s costs, perception is reality. ![]() While reality is a fixed factor in the equation of life, perception of reality is a variable. Reality, however, is not always a known, which is where perception of reality comes in. Reality does not change to adapt to our viewpoints reality is what it is: While it’s true that everyone perceives reality differently, reality could care less about our perceptions. The implication is that because each of us perceives the world through our own eyes, reality itself changes from person to person. Each individual has his or her own perception of reality.
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